INCEIF’s ABL Showing Results

Kuala Lumpur, 25 April 2019 – The first phase of INCEIF’s ABL or Action Based Learning has got off to a good start with the collaborators giving encouraging response to the initiatives to date. They generally found the work undertaken by INCEIF students for the ABL projects beneficial to their operations such as for their strategic planning or new product development. To date, INCEIF Master programmes students have the opportunity to conduct ABL projects with Etiqa Malaysia, Malaysian Takaful Association, OCBC Al-Amin Bank, Bank Muamalat Indonesia and IAP Integrated Sdn Bhd (IAP).

IAP, which operates the Investment Account Platform, found the experience rewarding as it provided the company with good learnings. The whole exercise was useful and impactful, and the findings allowed IAP to experiment with a number of possible future projects, said IAP CEO Joann Enriquez.

“As an alumna of INCEIF, I am personally very happy to see ABL as part of the syllabus for MIFP and MSc programmes. I have suggested a similar format when I was a student at INCEIF as I felt that my time then was lacking real world exposure. I believed that the abundance of wealth in the academia and the energy and creative minds of the students can be fused to craft real solutions for the market. I firmly believe that this is a productive undertaking for all. It is essential for the formation of competitive students where the university is able to facilitate the changing times in the market place and develop relevance,” Joann added.

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