INCEIF Alumnus gets recognition for her start-up company

Kuala Lumpur, 30 August – INCEIF alumnus, Fiona Kirubi who is also known as Farha, recently won the Elevator Pitch category at the WIEF IdeaLab 2017, an annual boutique start-up conference organised by the World Islamic Economic Forum (WIEF).

Fiona (right) receiving the prize from WIEF’s Young Leaders Network Chairman Mr Ebrahim Patel.

IdeaLab 2017 gathered around 400 participants from 39 countries, 45 per cent of which were start-ups. Other participants included investors, ecosystem players, students and others who came together to collaborate, share experiences and validate their business ideas. 30 selected start-ups from diverse industries were given the chance to pitch in front of a panel of judges and investors during a private preliminary pitch on day One. Of this, 10 were then selected for the final 90-second Elevator Pitch on day Two. 

Fiona, a Kenyan who is based in Kuala Lumpur, founded the start-up Piga Duty which is an online platform to match home owners to home service providers. The apps and website for the service is still being fine-tuned and is expected to be launched soon.

On her win, which carried a RM1,000 prize money, Fiona said: “It is great to know that an idea that had been brewing in my head for two years is validated by investors and mentors. Right now I am working hard to have a big launch for Piga Duty and hopefully, we can expand regionally.”

Since INCEIF’s inaugural convocation in 2009, its 1,332 graduates are spread all over the world, making meaningful contributions to the advancement of Islamic finance at all levels be it product development and sales, policy framework and implementation, regulation and enforcement.

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