INCEIF collaborates with Etiqa in a win-win situation

Kuala Lumpur, 15 January 2018 – INCEIF today signed a Project Agreement with Etiqa that will see INCEIF students working closely with the Takaful operator and be part of its problem solving efforts with close guidance by INCEIF and Etiqa facilitators.

(from left) Maybank Ageas Holding CEO Mr Kamaludin Ahmad with INCEIF President & CEO Prof Dato’ Dr Azmi Omar.

For one, the students of INCEIF’s Masters in Islamic Finance Practice (MIFP) programme will conduct a research involving Etiqa stakeholders to help them develop a concept for Etiqa’s future branch offices in the country. The project is expected to take off with the signing of the agreement and will end in April 2018.

INCEIF President & CEO Prof Dato’ Dr Azmi Omar signed on behalf of INCEIF while Etiqa was represented by Mr Kamaludin Ahmad, Chief Executive Officer of Maybank Ageas Holdings Berhad; the parent company of Etiqa General Insurance Berhad, Etiqa Life Insurance Berhad, Etiqa General Takaful Berhad, and Etiqa Family Takaful Berhad at the signing ceremony held at INCEIF Campus.

In his welcoming remarks, Dato? Azmi said: “Collaborations between universities and businesses are not new, but these partnerships have become more relevant today in the face of challenging economic and financial landscapes, increasing competition and demanding consumers who are now more discerning of products, services and brands than ever before.”

The ‘Joint Experiential Learning Project’ that INCEIF is embarking on with Etiqa is a step towards our action based learning approach where students get to put into practice the knowledge that they have gained from lectures and textbooks, with direct inputs and mentoring from the industry.

“In Islam, iman or knowledge must be reflected in our amal (practice),” Dato’ Azmi added.

As a university, INCEIF aims to provide students with an opportunity to work with leading industry practitioners and policymakers on topical industry issues. Students get to develop and enhance their analytical and problem solving skills whilst partner companies will have access to expertise beyond their current employee pool. This initiative also provides a chance for students to show their capabilities to potential employers which would help in their job search, said Dato’ Azmi.

In his speech, Mr Kamaludin said: “We welcome this partnership with INCEIF as it is just one of the efforts that Etiqa is taking to differentiate ourselves in the industry, while leveraging on the critical minds of INCEIF students, and giving them an opportunity to put their learning into practice.”

“We also look forward to the findings from INCEIF which will not only look into what the market expects from a physical branch, but also the digital requirements, and the kind of services they expect from our branch offices, so that we can begin constructing Etiqa branches of the future,” Mr Kamaludin added.